Standing Still May Be The Best

📸 𝘈𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘱𝘩𝘰𝘵𝘰: 𝘊𝘢𝘱𝘵𝘶𝘳𝘦𝘥 𝘣𝘺 𝘮𝘺 𝘩𝘶𝘴𝘣𝘢𝘯𝘥, 𝘔𝘪𝘤𝘩𝘢𝘦𝘭 𝘉𝘭𝘢𝘤𝘩𝘭𝘺, 𝘰𝘯 𝘢 𝘵𝘺𝘱𝘪𝘤𝘢𝘭 𝘸𝘦𝘦𝘬𝘥𝘢𝘺 𝘪𝘯 𝘋𝘢𝘭𝘭𝘢𝘴, 𝘛𝘦𝘹𝘢𝘴, 𝘵𝘩𝘪𝘴 𝘪𝘮𝘢𝘨𝘦 𝘰𝘧 𝘢 𝘴𝘰𝘭𝘪𝘵𝘢𝘳𝘺 𝘧𝘪𝘨𝘶𝘳𝘦 𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘴𝘵𝘪𝘭𝘭 𝘢𝘴 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘳𝘶𝘴𝘩𝘦𝘴 𝘣𝘺 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘭𝘺 𝘤𝘢𝘱𝘵𝘶𝘳𝘦𝘴 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘢 𝘭𝘦𝘢𝘥𝘦𝘳’𝘴 𝘤𝘢𝘭𝘮 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦. 𝘔𝘰𝘳𝘦 𝘢𝘵 𝘮𝘪𝘤𝘩𝘢𝘦𝘭𝘣𝘭𝘢𝘤𝘩𝘭𝘺.𝘤𝘰𝘮.

After guiding companies through major transitions -repositioning, name changes, and acquisitions - I’ve learned that the “uncomfortable middle,” the space between what was and what will be is where real leadership emerges. In times of transition, when everything around them is in motion, true leaders find clarity, calm, and purpose.

🌪️ In this phase, EQ matters more than IQ. When anxiety peaks, a calm presence becomes your superpower.

🚀 To lead during the "uncomfortable middle":

🔹 Build psychological runways: Soft-launching a new service narrative in a real client pitch provides invaluable feedback with lower risk.
🔹 Become the bridge: Fostering trust across silos makes you the translator of perspectives and the keeper of momentum.
🔹 Control the story, guide the change: Reinforce the shared vision and consistently remind teams why that vision was chosen. When the story resonates, people move with you.
𝘛𝘩𝘪𝘴 𝘱𝘰𝘴𝘵 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘩𝘶𝘮𝘢𝘯 𝘴𝘪𝘥𝘦 𝘰𝘧 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯.