The Human Side of Business Evolution
๐ธ About the photo: Captured by my husband, Michael Blachly, in College Station, Texas, this image of a solitary tree beneath a shifting sky speaks to the quiet strength and layered complexity of transformation. Just like in business, change often begins in stillness before the winds pick up. More at michaelblachly.com.
Over the years, I've had the privilege of helping guide various organizations through periods of significant change from the marketing and sales lens. These experiences have taught me lessons that I find myself returning to time and again. I thought I'd share some of these reflections hereโnot as definitive answers, but as perspectives that might spark your thinking about how businesses transform.
๐ง๐ต๐ฒ ๐๐๐บ๐ฎ๐ป ๐ฆ๐ถ๐ฑ๐ฒ ๐ผ๐ณ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐๐ผ๐น๐๐๐ถ๐ผ๐ป
What continues to fascinate me is how deeply human the process of corporate transformation really is. Behind every rebranding, repositioning, or restructuring lies a complex web of identities, relationships, and emotions that often go unacknowledged in business discussions.
๐ผ ๐๐๐ฌ ๐๐๐ค๐ช๐๐๐ฉ๐จ ๐ฉ๐ค ๐๐๐๐ง๐
Over the next few weeks, I'll be sharing some brief reflections on different aspects of transformation:
โข ๐ง๐ต๐ฒ ๐๐ฟ๐ ๐ผ๐ณ ๐๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐๐ฒ ๐ ๐ฒ๐๐ฎ๐บ๐ผ๐ฟ๐ฝ๐ต๐ผ๐๐ถ๐ - Observations on navigating identity changes within organizations
โข ๐ง๐ต๐ฒ ๐๐น๐ถ๐ฒ๐ป๐ ๐ช๐ต๐ถ๐๐ฝ๐ฒ๐ฟ๐ฒ๐ฟ'๐ ๐๐๐ถ๐ฑ๐ฒ ๐๐ผ ๐ฅ๐ฒ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด - Thoughts on bridging the language gap between companies and clients
โข ๐ ๐ฎ๐ฟ๐ฟ๐ถ๐ฎ๐ด๐ฒ ๐๐ผ๐๐ป๐๐ฒ๐น๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ &๐ ๐๐ฟ๐ฎ๐ป๐ฑ๐ - Reflections on the delicate process of brand integration
โข ๐ง๐ต๐ฒ ๐ฆ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐ต๐ถ๐ป๐ฑ ๐๐น๐ถ๐ฒ๐ป๐ ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป - Musings on the hidden drivers of business relationships
โข ๐ง๐ฟ๐ฎ๐ป๐๐ถ๐๐ถ๐ผ๐ป ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: ๐๐ฒ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ต๐ฎ๐ป๐ด๐ฒ ๐๐ด๐ฒ๐ป๐ - Notes on finding calm within organizational change
๐๐๐๐ ๐ฆ๐ต๐ฎ๐ฟ๐ถ๐ป๐ด ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐
These aren't intended as prescriptive guides or comprehensive frameworksโjust honest reflections from my vantage point. I've found that sometimes the most helpful insights come from simply hearing how others have navigated similar challenges.
If any of these reflections resonate with your own experiences or spark new ways of thinking about the challenges you're facing, I'd love to hear your thoughts. Our collective wisdom always exceeds what any one of us knows individually.
