Are You Explaining or Confusing?

📸𝘗𝘩𝘰𝘵𝘰: 𝘞𝘩𝘦𝘯 𝘵𝘩𝘦 𝘮𝘰𝘳𝘯𝘪𝘯𝘨 𝘧𝘰𝘨 𝘭𝘪𝘧𝘵𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘛𝘰𝘧𝘪𝘯𝘰 𝘮𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴, 𝘵𝘩𝘦 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘪𝘴 𝘣𝘳𝘦𝘢𝘵𝘩𝘵𝘢𝘬𝘪𝘯𝘨. 𝘊𝘢𝘱𝘵𝘶𝘳𝘦𝘥 𝘰𝘯 𝘝𝘢𝘯𝘤𝘰𝘶𝘷𝘦𝘳 𝘐𝘴𝘭𝘢𝘯𝘥 𝘣𝘺 𝘮𝘺 𝘩𝘶𝘴𝘣𝘢𝘯𝘥 Michael Blachly, 𝘸𝘩𝘰𝘴𝘦 𝘢𝘸𝘢𝘳𝘥-𝘸𝘪𝘯𝘯𝘪𝘯𝘨 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 𝘤𝘢𝘯 𝘣𝘦 𝘧𝘰𝘶𝘯𝘥 𝘢𝘵 𝘮𝘪𝘤𝘩𝘢𝘦𝘭𝘣𝘭𝘢𝘤𝘩𝘭𝘺.𝘤𝘰𝘮.

On a family trip, while standing at daybreak on the shores of Tofino, British Columbia, I watched the morning fog retreat from the mountains. As eagles soared above the emerging landscape, it hit me: I was witnessing the perfect metaphor for what stalls most business transformations...

💡 What obscures our business value isn't the absence of brilliance; it's too much of it. Just as fog temporarily hides majestic beauty, expertise can hide our true value from those who need it most.

I recently coached developers from a technical firm who were so immersed in code they'd forgotten how to speak in terms clients could understand. During meetings, they'd excitedly dive into framework architectures while their prospects' eyes glazed over with fatigue. The expertise paradox was on full display, their technical knowledge was creating barriers rather than bridges. Let's be honest, no one has ever walked away from a meeting thinking, "I wish that pitch had included MORE technical jargon." Client fatigue is real, and excessive technical language was killing their opportunities before they even began.

⭐𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗽𝗮𝗿𝗮𝗱𝗼𝘅: 𝘁𝗵𝗲 𝗱𝗲𝗲𝗽𝗲𝗿 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗴𝗿𝗼𝘄𝘀, 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝗶𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲.⭐

📊 The breakthrough? We held "translation workshops" and had them write short stories about customer problems without using technical terms. Their "Aha Moments" came when they realized they could explain complex solutions through simple analogies using everyday language. One story about "helping a store owner see which products customers pick up but never buy" resonated infinitely better than discussions about "optimizing conversion analytics frameworks."

Ask yourself: can you easily explain to your grandparents or tweens what your company does? If not, you might be hiding behind expertise rather than harnessing it! 🎯

I believe true mastery isn't shown in complexity but in clarity. When that fog of expertise lifts, the view becomes absolutely breathtaking. ✨

𝘛𝘩𝘪𝘴 𝘱𝘰𝘴𝘵 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘧 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘰𝘯 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨/𝘴𝘢𝘭𝘦𝘴 𝘭𝘦𝘯𝘴. 𝘠𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘰𝘵𝘩𝘦𝘳 𝘱𝘰𝘴𝘵𝘴 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘯 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦.